What is Avid Link and where is my Avid Application Manager?

With the 2018.12.1 release of Avid Media Composer, Avid replaced their Application Manager software with the new Avid Link

The following is an excerpt from the 2018.12.1 release notes for Media Composer:

“Avid Link is automatically installed when you install Media Composer v2018.12.1. When you install Media Composer, Application Manager will be automatically uninstalled and replaced with Avid Link. Avid Link is a free application that makes it easy to find, connect, message, and collaborate with audio and video creators. You can promote your work and skills to a network of media professionals. Avid Link also allows you to manage and keep your software up to date and to purchase additional tools. For information on Avid Link, see the User’s Guide here and the Avid Link FAQ.”

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